Donald Meeks
Working on a broken computer.
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Public Relations
My major here at the university is Communications. I am not completely certain where I would like to take it; however, I find public relations to be interesting and I could see myself involved in something related to it. I love learning about how different people interact in order to accomplish a task. Moreover, I feel it is a good place to be, with the rate of unemployment increasing; public relations are needed in practically everything. Public Relations also seem to deal with psychology because everyone cares about how they are portrayed to the public, whether they are an important figure to the public or a small business owner. I chose to select a few articles that touched on different aspects of public relations, yet are very essential.
In Public Relations Quarterly, an article, “Bridging the Divide: A Public Relation Perspective on Intergenerational Communication,” (2009) by Mark A. Van Dyke, Carmen Haynes, and Jennifer Ferguson-Mitchell, it is implied that the growing generation divide between different ages of individuals in various generations contributes to a widening communication gap in many social settings. First, the writers correlated age to its generation; second, different categories were set up and experimented upon, in which, the interviewees were questioned about interactions with others of their own generation and that of another; lastly, the information collected was used to provide a basis to the study of intergenerational communication. The authors of the article researched several individuals belonging to each generation, in order, to find out if age really is a factor when it comes to communication skills between the generations, where they learned that not all intergenerational interaction if effected; the interests and values of people effect the communication between them. The article is good for people like me or really anyone who pursue to inquire about various interactions between people; it also shows how our public relations not only are intended for business purposes, but they teach us about ourselves.
I considered another article, “Brands People Can Believe In,” (2009) it is out of PR Week and authored by Malcolm Gooderham, where Gooderham suggests that clarity of communication and significant correlation between brands with strong reputations are the keys to achieving recognition to leaders and the rest of the world. In the article, Gooderham states that UK opinion leaders believe that purpose, pioneer, rigor, authenticity and clarity are as paramount and important as the communications. His intention is to encourage those who aim to become a powerful name in society to achieve support from respected leaders. I would say this article is for individuals who hope to become grander in their business; it would be good for those who are unaware of how to expand their business that may currently be a “small” name, yet they desire to known by the majority.
Lastly, the third article I considered had an anonymous author and came out of PR News, entitled “Measurement on a Shoestring: Cost-Effective Ways to Qualify Your PR Efforts;” (2009) it tenders ways that businesses with a more modest budget can gain the best outcome of Public Relations through measuring. The article goes into how measuring things such as outputs, outcome, and social media all demonstrate value and helps the success of company in the long run. This article was written to get readers to see the benefits of measuring. It would be geared toward those seeking a career in public relations or those who are already established, however still in need of insight.
Works Cited
Anonymous. "Measurement on a Shoestring: Cost-Effective Ways to Qualify Your PR Efforts." PR News (2009).
Dyke, Mark A. Van, Carmen Haynes and Jennifer Ferguson-Mitchell. "Bridging the Divide: A Public Relation Perspective on Intergenerational Communication." Public Relations Quarterly (2009).
Gooderham, Malcolm. "Brands People Can Believe In." PR Week (2009).
In Public Relations Quarterly, an article, “Bridging the Divide: A Public Relation Perspective on Intergenerational Communication,” (2009) by Mark A. Van Dyke, Carmen Haynes, and Jennifer Ferguson-Mitchell, it is implied that the growing generation divide between different ages of individuals in various generations contributes to a widening communication gap in many social settings. First, the writers correlated age to its generation; second, different categories were set up and experimented upon, in which, the interviewees were questioned about interactions with others of their own generation and that of another; lastly, the information collected was used to provide a basis to the study of intergenerational communication. The authors of the article researched several individuals belonging to each generation, in order, to find out if age really is a factor when it comes to communication skills between the generations, where they learned that not all intergenerational interaction if effected; the interests and values of people effect the communication between them. The article is good for people like me or really anyone who pursue to inquire about various interactions between people; it also shows how our public relations not only are intended for business purposes, but they teach us about ourselves.
I considered another article, “Brands People Can Believe In,” (2009) it is out of PR Week and authored by Malcolm Gooderham, where Gooderham suggests that clarity of communication and significant correlation between brands with strong reputations are the keys to achieving recognition to leaders and the rest of the world. In the article, Gooderham states that UK opinion leaders believe that purpose, pioneer, rigor, authenticity and clarity are as paramount and important as the communications. His intention is to encourage those who aim to become a powerful name in society to achieve support from respected leaders. I would say this article is for individuals who hope to become grander in their business; it would be good for those who are unaware of how to expand their business that may currently be a “small” name, yet they desire to known by the majority.
Lastly, the third article I considered had an anonymous author and came out of PR News, entitled “Measurement on a Shoestring: Cost-Effective Ways to Qualify Your PR Efforts;” (2009) it tenders ways that businesses with a more modest budget can gain the best outcome of Public Relations through measuring. The article goes into how measuring things such as outputs, outcome, and social media all demonstrate value and helps the success of company in the long run. This article was written to get readers to see the benefits of measuring. It would be geared toward those seeking a career in public relations or those who are already established, however still in need of insight.
Works Cited
Anonymous. "Measurement on a Shoestring: Cost-Effective Ways to Qualify Your PR Efforts." PR News (2009).
Dyke, Mark A. Van, Carmen Haynes and Jennifer Ferguson-Mitchell. "Bridging the Divide: A Public Relation Perspective on Intergenerational Communication." Public Relations Quarterly (2009).
Gooderham, Malcolm. "Brands People Can Believe In." PR Week (2009).
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